If I could recommend one thing to improve the value of the content you share with employees, what would I suggest?
Employees despise press releases because they hate packaged or “spun” communication, old news, and anything that wastes their time without adding value.
As one employee in a recent focus group told me, “I find (most communication) to be perfectly crafted, perfect words that don’t tell us much.”
And another employee said, “Too much of (communication) is a sort of gloss-over loaded with business speak.”
And another: “We get so much information that is just wasting our time. It’s just something being sent with no purpose.”
If employees don’t find press releases valuable, why do communicators use them? The painful truth is that it’s easy to do so. Releases are approved copy and a no-sweat way to provide “news” to employees.
“Press releases are nearly useless,” Mr. Foremski. “They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes . . . Press releases are created by committees, edited by lawyers, and then sent out at great expense . . . to reach the digital and physical trash bins of tens of thousands of journalists.”
“The madness has to end,” Mr. Foremski concludes.
Some companies are phasing out press releases, at least for employee communication. They’re creating completely original versions of news stories or, at the very least, building on the frame of a press release to add color and context for employees. The idea is to always answer the question, “What does this mean to us?”
What employees value is content that’s unique and useful. Since press releases are neither, it’s time to give them the boot.
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.
Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.